BRAZILIAN JOIA STRENGTHENING + SMOOTHING SHAMPOO COSMETIC INFORMATION
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BRAZILIAN JOIA STRENGTHENING + SMOOTHING SHAMPOO PRODUCT SUMMARY
PRODUCT
Brazilian Joia Strengthening + Smoothing Shampoo
BRAZILIAN JOIA STRENGTHENING + SMOOTHING SHAMPOO REVIEWS & RATINGS
NUMBER OF SEPHORA LOVES
5100
BRAZILIAN JOIA STRENGTHENING + SMOOTHING SHAMPOO DIRECTIONS
Suggested Usage:
-Apply a generous amount to wet hair and massage as lather builds.
-Rinse and repeat- as desired.
-Follow with Brazilian Joia™ Strengthening + Smoothing Conditioner for maximum SOL Seal Technology™ benefits.
BRAZILIAN JOIA STRENGTHENING + SMOOTHING SHAMPOO DESCRIPTION
What it is:
A creamy-lather- sulfate-free shampoo that repairs and smooths for healthy hair that's twice as strong*—in the cult fave Brazilian Bum Bum Cream scent.
Hair Type: Straight- Wavy- and Curly
Hair Texture: Fine- Medium- and Thick
Key Benefits: Reduces Frizz and Minimizes Damage
Formulation: Rich Gel
Highlighted Ingredients:
- SOL Seal Technology™: With plant-based keratin beads that target hair damage and integrate into hair's natural structure to restore- repair- and fuse together split ends.
- Brazil Nut Selenium: Rich in omega-3 fatty acids and vitamin E to nurture- strengthen- and provide superior moisture benefits while protecting against frizz.
- Buriti Oil: Rich in healthy fats to deeply condition and smooth dry- damaged hair while bringing vital shine to dull faded hair.
Ingredient Callouts: Free of sulfates SLS and SLES- parabens- formaldehydes- formaldehyde-releasing agents- phthalates- mineral oil- retinyl palmitate- oxybenzone- coal tar- hydroquinone- triclosan- and triclocarban. This product is also vegan- cruelty-free- and gluten-free- and comes in recyclable packaging.
What Else You Need to Know: Brazilian Joia™ shampoo and conditioner help mend and prevent breakage for strong- damage-free hair. With encapsulated plant-based keratin beads- SOL Seal Technology™ instantly smooths and helps repair split ends. Frizz-fighting. Shine-boosting. Color-safe. Made with Brazilian Hair Expertise for dramatic results.
Clinical Results: Compared to control when shampoo and conditioner are used together; testing was conducted by an independent 3rd party lab:
- Hair is 2 times stronger
- 54% reduction in breakage
- 74% of split ends mended
BRAZILIAN JOIA STRENGTHENING + SMOOTHING SHAMPOO INGREDIENTS
-SOL Seal Technology™: With plant-based keratin beads that target hair damage and integrate into hair's natural structure to restore- repair- and fuse together split ends.
-Brazil Nut Selenium: Rich in omega-3 fatty acids and vitamin E to nurture- strengthen- and provide superior moisture benefits while protecting against frizz.
-Buriti Oil: Rich in healthy fats to deeply condition and smooth dry- damaged hair while bringing vital shine to dull faded hair.
Aqua (Water/Eau)- Sodium Cocoyl Isethionate- Cocamidopropyl Betaine- Parfum (Fragrance)- Sodium C14-16 Olefin Sulfonate- Acrylates Copolymer- Tocopherol- Algin- Coco-Glucoside- Sorbitan Oleate- Carrageenan- Chitosan- Mauritia Flexuosa Fruit Oil- Helianthus Annuus Seed Oil- Euterpe Oleracea (Açaí/Açaï) Fruit Oil- Bertholletia Excelsa Seed Oil- Cocos Nucifera (Coconut/Noix de Coco) Oil- Chamomilla Recutita Flower Extract- Theobroma Grandiflorum (Cupuaçu) Seed Butter- Astrocaryum Murumuru Seed Butter- Hibiscus Sabdariffa Flower Extract- Caprylic/Capric Triglyceride- Cocamide MIPA- Coconut Acid- Glycol Stearate- Sodium Isethionate- Guar Hydroxypropyltrimonium Chloride- Xanthan Gum- Glycerin- Citric Acid- Sodium Chloride- Sodium Hydroxide- Sodium Benzoate- Magnesium Chloride- Magnesium Nitrate- Methylisothiazolinone- Methylchloroisothiazolinone- Benzyl Benzoate- Benzyl Salicylate- Butylphenyl Methylpropional- Coumarin- Limonene- Yellow 5 (CI 19140)- Yellow 6 (CI 15985).