Maintaining a great website is not an easy or cheap task, especially if you own a website and you rely on it as a source of revenue. Web sites require constant adjustments and optimization in order to efficiently serve their purpose, and while creating a website has become easier than ever with the development of systems like WordPress, creating a great website is still a great feat. There are a lot of things that are easily noticed that can drive people away from your website, and an emphasis must be put on totally eliminating those elements.
We have created a shortlist of the 4 most important elements that each website should focus on in order to create a pleasant environment for its visitors. Some of these notes are no-brainers, but some will require professional help and a bit more patience to successfully implement or solve.
Content is everything a visitor can see on your website, from the text that describes your products and images that are used, to your blog posts. High-quality is important twofold: first of all, high-quality content will leave a good impression to your visitors and will create a sense of professionalism about your brand. The second reason is that high-quality content will give a good signal to all search engines (which is considered the most important part of SEO) which will increase your rankings and overall visibility in search results. This can drive more visitors to your website, and easily increase your revenues, which is the ultimate goal of any business.
Good content is designed to engage and entice the readers, but also serve information about your business and your products. Furthermore, content must be relevant for the readers, which will promote the further promotion of such posts and images on personal social network accounts.
User-friendly navigation is essential if you do not want visitors to get lost on your website, and if you want them to reach essential information without becoming frustrated and ultimately leaving your website.
Nowadays, the attention span and time available to an average user is quite short, and you cannot expect someone to spend minutes looking for some basic info – because of this, your navigation must be clearly displayed and divided into priority levels. Ask yourself this question: how many clicks does it take from any page to get to your contact us page? More than 3 is probably not optimal enough, and it is in your best interest to optimize this in such a way so that these pieces of information are easily accessible from every page of your website. Labels should be clear to avoid misunderstandings.
Express Purchase Options
Many websites force users to register before making a purchase; while this is a good way of obtaining information that can, later on, be used to finish purchases quickly, or sign up a visitor to your mailing list, it can be quite an inconvenience.
Registering should only be offered as an option, and you should offer to purchase as a guest. Furthermore, it is essential that you accept different kinds of payment options such as debit, credit cards, but also services such as PayPal. You can easily select the best credit card processors for your business and integrate them into your website. This will offer your customers the ease of quickly finishing their purchases, and leaving your website satisfied.
Overall Website Speed
There are many tools that can help you check the speed of your website and show if you have any errors on it that can break your web pages. It is normal that people lose patience quickly, especially now when news and information are served to us instantly. Naturally, this poses a big dilemma: Great websites require more images and data, and are inherently bigger and slower; smaller and simpler websites are faster – so what should you choose?
First of all, it is all about optimization – you can optimize your images and their size so that only the best version is downloaded to your visitor’s browser – making things extremely easy. This will require a bit more technical knowledge, especially in the backend of your website, but it will produce results that everyone will feel instantly – and your visitors will be grateful for such an improvement and they’ll show it by bringing their business to you.